Tom Fragrance in South Africa

SCENT OF AN ICON

With thier latest creation, Tom of Finland Eau de Parfum, De Swardt, founder and president of Etat Libre d’Orange Parfums, has taken what is one of the most revered homoerotic icons and turned the very nature of gay sexuality on its ear.

Dehner, Etienne de Swardt and Sharp at signing of contract

Dehner, Etienne de Swardt and Sharp at signing of contract

It was ultimately the Etat Libre d’Orange Parfum’s scent, Sécrétions Magnifiques,  that caught the attention of Durk Dehner, the president and cofounder of the nonrofit Tom of Finland Foundation in Los Angeles. Intrigued by the non-conformist sensibilities of De Swardt and his colleagues, Dehner soon agreed to commission a fragrance that would encapsulate the Tom ideal.

http://www.mambaonline.com/article.asp?artid=3106

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