Erotica Before Internet: How Muscles Changed the World | 21st June | Cannes

International Festival of CreativityLION_400x429
21st – 27th June

 

 

 

 


McCann Helsinki and Tom of Finland Foundation

Touko Laaksonen turned Tom of Finland into a global phenomena way before the internet, and at the same time, changed the world and gave gay men a new confident identity.

How did he do it and what are the lessons for current world changers, nonconformists and cultural idea makers? 

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TOM OF FINLAND (Touko Laaksonen, Finnish, 1920 – 1991), Untitled, 1984, Graphite on paper, © 1984 Tom of Finland Foundation

How can a drawing change the word and a spearhead a cultural revolution? And how do you start with niche and became an integral part of a wider popular discussion without selling out?

In their unique talk, Petteri Lillberg, CEO for McCann Helsinki and Durk Dehner, President and Cofounder of Tom of Finland Foundation share how Touko Laaksonen turned Tom of Finland into a global phenomena way before the internet, and at the same time, changed the world and gave gay men a new confident identity. How he did it and what are the lessons for current world changers, rebels, nonconformists and cultural idea makers are all discussed coupled with deeply personal insights.

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Petteri Lillberg

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Durk Dehner

 

 

 

 

 

 

 

 

 

 

 

The session includes rarely seen material throughout Tom´s career and without any doubt, is truly X-rated!

Sunday, 4:45-5:15p
Audi A Stage

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