The Posters Adds Work by Greg Bogin and Tom of Finland to its Roster of Affordable Art Prints

Being an art lover of a certain income is always bitter sweet. On one hand, we have the Internet and its infinite database of beautiful images of art from the entire history of the world. On the other, we all wish that we could own more tangible art works by our favorite artists.

That makes projects like the e-commerce site The Posters endearing. The site was established by Athena Currey and Adrian Rosenfeld. Currey and Rosenfeld have over 15 years experience working with artists, collectors, and curators. Currey has been a mainstay of the art world since the early 2000s when she was hanging out with downtown NYC art fixtures like Ben Cho and Brian DeGraw at Smiths-themed DJ parties, as she recalls in Into the Gloss. Rosenfeld is the former director of Matthew Marks Gallery.

Now based in Los Angeles, Currey and Rosenfeld established The Posters as means to get art into the homes of people who love it but don’t have nearly enough money to shell out for original pieces. The posters are museum quality lithograph prints, and The Posters has created prints depicting the work of a number of buzzed about and beloved artists: Nate Lowman, Mark Gonzalez, Owen Schmit, Sadie Laska, Sara Vanderbeek, and many others. Costing only $55 a poster, The Posters donates 10 percent of the funds to art education groups that pays for an hour of art education to under-served youths in America.

TomOfFinlandFinal

TOM OF FINLAND (Touko Laaksonen, Finnish, 1920 – 1991), Archival offset lithograph on 80 pound McCoy silk cover paper, 30 x 24 inches. © 1963 Tom of Finland Foundation

The late Tom of Finland, aka Touko Laaksonen, who died in 1991, was a 20th century Finnish artist who became legendary for his stylized images of homoerotic behavior. Some argue that Tom of Finland’s work helped bring gay culture to the mainstream. Tom of Finland’s work is on view at the Artists Space until August 23rd at the exhibition Tom of Finland: The Pleasure of Play. Tom of Finland’s work was positive in its message preaching self-improvement through exercise. An example of this message and style can be seen in Tom of Finland’s untitled piece that features two leather clad men looking at a sign that reads, “Who will be Mr. Universe next year?” This revolutionary piece will be given the print treatment by The Posters.

In celebration of the artists’ New York City exhibitions, The Posters released prints by artists Tom of Finland Foundation and Greg Bogin on June 1.

ForbesBy Adam Lehrer

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