Finnish textile company launches exclusive Tom of Finland collection in US

 

Finlayson, Finland’s leading textile manufacturer has expanded its operations into the U.S. by launching Tom of Finland X Finlayson, an unprecedented and exclusive collection designed in honor of Tom of Finland (Touko Laaksonen, 1920-1991).  The collection has been developed in close collaboration with Tom of Finland Foundation based in Los Angeles. It will debut on Finlayson’s international online store and will be available in leading department stores in the future.

Finlayson

We’re thrilled to offer Finlayson’s high-quality home textiles, designed in Finland, to American customers. The Tom of Finland X Finlayson Collection draws upon innovative and ground-breaking Finnish designs and art traditions while paying homage to Touko Laaksonen, one of the most celebrated and respected Finnish visual artists of all time. With the Tom of Finland X Finlayson Collection, which features the artist’s erotic art, we also want to convey the message of respect and tolerance worldwide,” said Risto Voutilainen, chief operating officer of Finlayson, in charge of the company’s international operations.

“I am confident that Touko Laaksonen would be proud of the respect that he as an artist has gained during recent years thanks to Tom of Finland Foundation and Finnish trendsetter companies such as Itella Posti Oy, the Finnish national post office and now Finlayson. Becoming a world-known artist has required determination and courageous work in a world that was not that respectful and permissive at the time. Significant for Laaksonen’s art is exaggerated photorealism featuring men in homoerotic settings. His first drawings are from the 1930s and ’40s, but his major break-through was not until the ’70s, even then using the pseudonym Tom of Finland. By the 1990s, the art community was ready to allow the drawings to be published in highly regarded art publications. Touko Laaksonen was honoured by The Finnish Comics Society with the prestigious Puupäähattu prize only a couple of months before his death,” said Berndt Arell, co-writer and researcher of the book Tom of Finland – Unforeseen and director general of National Museum of Sweden, a government-run institution.

Tom of Finland’s works have, since 1973, been exhibited in Europe, USA and Australia in cities including Amsterdam, Berlin, Brussels, Chicago, Copenhagen, Helsinki, London, Los Angeles, Madrid, Miami, Oslo, New York, Paris, San Francisco, Stockholm, Toronto and Venice. His art is part of permanent collections of leading cultural institutions including The Museum of Modern Art (New York), The Museum of Contemporary Art (Los Angeles), Museum of Contemporary Art Kiasma (Helsinki), The Art Institute of Chicago, San Francisco Museum of Modern Art and Los Angeles County Museum of Art.

Finlayson is launching Tom of Finland X Finlayson simultaneously in over 30 countries in Europe, USA, Australia and in select countries in Asia.

The first release of Tom of Finland X Finlayson includes two designs titled “Fellows” and Face to Face”, featuring works by TOM. The collection includes sateen sheets in single, double and king sizes, duvet covers, hand and bath towels and a tote bag.

Tom of Finland X Finlayson is now available on Finlayson’s dedicated international online store: www.byfinlayson.com.

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First Look: Tom of Finland For Your Home

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The traditional home goods brand Finlayson gets dirty.

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For our Nordic friends across the pond, Tom of Finland (a.k.a. Touko Laaksonen) is a national treasure — he even has his own postage stamp. The master of homoerotic cartoons has left a prolific body of work (and we mean, bo-dy) which continues to inspire the realms of fine arts, fashion, and film (a biopic is in the works). Now, his kinky characters are infiltrating your home.

Finlayson, a 124-year-old textile company based in Helsinki, has been producing classic home goods that your grandma would be proud of, but after changing ownership earlier this year, they decided to spice things up.

The Finnish brand responded enthusiastically to a proposal from the L.A.-based Tom of Finland Foundation to introduce a line of home goods that would go beyond T-shirts, coffee mugs, or refrigerator magnets. Now, you can sleep in Tom of Finland bed sheets, go shopping with a tote bag bearing sexy sailors, or wipe yourself dishes with soft cotton towels full of macho men.

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”We’re thrilled to offer Finlayson’s high-quality home textiles, designed in Finland, to American customers,” says Risto Voutilainen, chief operating officer of Finlayson. “The Tom of Finland x Finlayson Collection draws upon innovative and ground-breaking Finnish designs and art traditions while paying homage to Touko Laaksonen, one of the most celebrated and respected Finnish visual artists of all time.”

The Tom of Finland x Finlayson collection launches in the U.S. on November 20 at ByFinlayson.com. We count on you to show those sheets the kind of action that would honor Laaksonen’s legacy.

BY JULIEN SAUVALLE

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