Most honest: Helsinki, Finland

Our reporters “lost” 192 wallets in cities around the world.

In each, we put a name with a cellphone number, a family photo, coupons, and business cards, plus the equivalent of $50. We “dropped” 12 wallets in each of the 16 cities we selected, leaving them in parks, near shopping malls, and on sidewalks. Then we watched to see what would happen.

Lauri Rokto/City of Helsinki Tourist & Convention Bureau Read more:

Lauri Rokto/City of Helsinki Tourist & Convention Bureau

Wallets returned: 11 out of 12.
 Lasse Luomakoski, a 27-year-old businessman, found our wallet downtown. “Finns are naturally honest,” he said. “We are a small, quiet, closely-knit community. We have little corruption, and we don’t even run red lights.” In the working-class area of Kallio, a couple in their sixties said, “Of course we returned the wallet. Honesty is an inner conviction.”



Helsinki Pride – March with TOM – 29th June



Marchers gather in Senate Square immediately after 12.00
and the procession will start at 13.00.
Get there early to meet the groups and line up.


TOM’s Club is again participating in the Parade.


You can recognize them from Senate Square,
waving the leather!


Tom of Finland Seura will march behind TOM’s Club,
so look for leather flag and you’ll find them.


Look for ToFS’s banner (above).
Tinttu is the ToFS leader.


Park Park celebrations will be set up
behind the stage over the hill. 

  Remember to bring your own drinks
to the park this year!

TOM’s Club will have Finlandization advance tickets available.
45€ for members – 60€ non-members. Cash only.

ToFS will be selling limited edition Tom of Finland prints, DVDs,
magnets, buttons and memberships (20€ – 500€ per year).

Set-up time for the Park is 10.00-12.00
so please come by then if you can help out.




TOM – Helsinki Pride 2012

TOM OF FINLAND (Finnish, 1920 – 1991), Untitled (Sketch), c. 1962, Graphite on paper, 8.25” x 5.81”, Tom of Finland Foundation Permanent Collection #0083, © 1962 Tom of Finland Foundation

KIITOS PALJON to everyone who helped to make Tom of Finland his very own spot in the Helsinki Pride parade!


TOM deserves to be honored and celebrated EVERY year in ALL Pride marches, but especially in his homeland. The diversity of the TOM group showed how many Finns he has affected, and also the progress that has been made since his passing in ‘91. His legacy is something ALL Finns should take pride in. There can´t be too many people, too many signs, or too much history being shared about him. Every year TOM will have a BIGGER and BETTER presence as it should be!

2012 Helsinki Pride parade assembling at Senate Square.