Being an art lover of a certain income is always bitter sweet. On one hand, we have the Internet and its infinite database of beautiful images of art from the entire history of the world. On the other, we all wish that we could own more tangible art works by our favorite artists.
That makes projects like the e-commerce site The Posters endearing. The site was established by Athena Currey and Adrian Rosenfeld. Currey and Rosenfeld have over 15 years experience working with artists, collectors, and curators. Currey has been a mainstay of the art world since the early 2000s when she was hanging out with downtown NYC art fixtures like Ben Cho and Brian DeGraw at Smiths-themed DJ parties, as she recalls in Into the Gloss. Rosenfeld is the former director of Matthew Marks Gallery.
Now based in Los Angeles, Currey and Rosenfeld established The Posters as means to get art into the homes of people who love it but don’t have nearly enough money to shell out for original pieces. The posters are museum quality lithograph prints, and The Posters has created prints depicting the work of a number of buzzed about and beloved artists: Nate Lowman, Mark Gonzalez, Owen Schmit, Sadie Laska, Sara Vanderbeek, and many others. Costing only $55 a poster, The Posters donates 10 percent of the funds to art education groups that pays for an hour of art education to under-served youths in America.
The late Tom of Finland, aka Touko Laaksonen, who died in 1991, was a 20th century Finnish artist who became legendary for his stylized images of homoerotic behavior. Some argue that Tom of Finland’s work helped bring gay culture to the mainstream. Tom of Finland’s work is on view at the Artists Space until August 23rd at the exhibition Tom of Finland: The Pleasure of Play. Tom of Finland’s work was positive in its message preaching self-improvement through exercise. An example of this message and style can be seen in Tom of Finland’s untitled piece that features two leather clad men looking at a sign that reads, “Who will be Mr. Universe next year?” This revolutionary piece will be given the print treatment by The Posters.
In celebration of the artists’ New York City exhibitions, The Posters released prints by artists Tom of Finland Foundation and Greg Bogin on June 1.
By Adam Lehrer
Remember the days of Tiger Beat pull-out posters with Justin Timberlake’s baby-face and crunchy Ramen hair? Or perhaps you were the kid that went to the F.Y.E. store at the mall and bought an endless assortment of Andy Warhol Campbell’s Soup Can posters. Well, fellow decor-obsessed children of the ’80s and ’90s, the poster dream never died, and here to prove it to you is an art publishing company by the name of The Posters.
Because our taste has gotten more sophisticated, The Posters brings the work of your favorite artists off of the museum walls and into your foyer. Based on pieces from everyone from Tom of Finland to Mark Gonzales, its high-quality offset lithographs display the details of each artist’s technique and match their canvases’ original colors. Compared to the poster printing process, choosing the artists to feature is relatively simple, say co-founders Athena Currey and Adrian Rosenfeld. “We ask friends and others artists who they would like to own a poster by,” says Athena. “We go to shows, studio visits, and we look online; it’s a never ending process. This is a bit of a blessing because we are more thoughtful with our choices.”
Available at Opening Ceremony starting July 9 is a wide range of The Posters prints by artists including Marc Hundley, Nate Lowman, Sara VanDerBeek, Wyatt Kahn, and Simone Shubuck—each for only $55. In addition to owning the work of some of today’s most renowned artists for a totally affordable price, you can get them signed at our launch event at Opening Ceremony Ace, where Hundley, Kahn, VanDerBeek, and Shubuck will be present.
The best part of The Posters? It helps fund art education for underserved children. Ten percent of each poster sold goes to education partners, like Inner-City Arts located in downtown LA. “We look at our contributions to art education as being part of an ecosystem,” says Athena. “We make affordable posters of work hanging in museums and galleries, these images then end up in your home, and the sales fund art classes where new artists are being formed every day.”