Tom of Finland: From Gay Icon to Mainstream Sensation

In the beginning, he drew them simply for his own pleasure. But in the nearly eight decades since Tom of Finland began creating them as a young man, his boldly erotic and hyper-masculine illustrations have grown evermore popular, and proven astoundingly enduring.

Long iconic and even formative for American gay society, Tom’s well-endowed and sexually charged imagery is now hitting the global mainstream, and it’s resonating with new and surprising audiences — like women, transgender men and even art connoisseurs in China — along the way, even as it finally turns the artist himself into a household name in his native Finland.

“Tom of Finland” press conference during 66th Berlinale International Film Festival on February 14, 2016 in Berlin, Germany. Andreas Rentz / WireImage for Helsinki Filmi

In New York this Sunday (April 23), a new Finnish-made and eponymously-titled Tom of Finland biopic will make its much-anticipated debut at the Tribeca Film Festival. The movie, directed by Dome Karukoski and starring Pekka Strang as Tom, traces the artist’s life from young adulthood as Touko Laaksonen to his underground success as an expat erotic artist in America. Squarely geared toward mainstream audiences, the film has already been a major hit in Finland since its release there in February.

“I’ve been working on embedding Tom into the Finnish culture for 25 years, since he passed away,” said Durk Dehner, president and co-founder of the Tom of Finland Foundation, and himself one of Tom’s most frequent models. “It was his last wish that I would do whatever I could to let him be known and appreciated in his own country, because he was already being appreciated elsewhere.”

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Tom of Finland: The gay icon who changed pop culture forever

Tom of Finland’s homoerotic drawings transformed the image of gay men.

TOM OF FINLAND (Touko Laaksonen, Finnish, 1920 – 1991), Untitled, 1984, Graphite on paper, © 1984 Tom of Finland Foundation

TOM OF FINLAND (Touko Laaksonen, Finnish, 1920 – 1991), Untitled, 1984, Graphite on paper, © 1984 Tom of Finland Foundation

Bulging biceps, abs of steel, leather biker gear. The trailer for the Tom of Finland biopic is likely exactly as its namesake would want it.

After all, that is exactly what made the Finn a pioneering and ground-breaking homo-erotic fetish artist in the late 20th century. (Although he might have made things a little more explicit if he was still alive.)

If you don’t know who Tom of Finland is now is your chance to catch up before his biopic, by director Dome Karukoski, and a book of his correspondence, entitled Sealed with a Secret, are both released in the autumn of 2017. And there’s plenty of material to dip into. In the renaissance that Tom of Finland has enjoyed in recent years, a Taschen book (Tom of Finland: XXL) has documented his work, and his art has been shown by major galleries, including the Los Angeles MOCA.

So why is an erotic artist – whose depictions of hyper-masculine men, including bikers, sailors, soldiers, and cowboys in the throws of lust – accepted by parts of the art world and why has it achieved cult icon status?

Let’s start from the beginning. Born in Finland in 1920 as Touko Laaksonen, he was raised by schoolteachers who cultivated his love for music, art and literature. But it was the strong working class men around him – lumberjacks and builders – that really grabbed his attention. In 1939 he headed to art school, but it was in the chaos of the Second World War, during his time as an anti-aircraft officer, that he was able to live out his sexual fantasies with uniform-clad men. By the mid-1950s, he was encouraged by a friend to send off his drawings to American muscle magazine Physique Pictorial, one of many homoerotic magazines disguised as sports publications to trump anti-gay censorship laws. The editor added the name of his country to his signature and “Tom of Finland” was born.

By the 1970s, as homosexuality and censorship laws were relaxed, his highly sexual work became widely available in the mainstream and hit with liberal America. By that point, Tom had changed pop culture forever.

“Tom’s technique improved steadily throughout his life, plateauing in the early 1980s,” says Dian Hanson, Sexy Books editor at Taschen, who spent around eight years compiling images for the book Tom of Finland XXL. “His work also became steadily more explicit, as censorship eased, competition pushed the limits, and as he experienced more extreme sexual acts himself. He said that there was nothing he drew that he didn’t experience, in the end.”

“This mainstream crossover meant that gay male visibility began to be seen by a wider public as hyper-macho, leather and denim orientated, muscular, and so on,” explains Dawn Hoskin, a co-chair of the LGBTQ Working Group at the V&A museum.

“This was a far cry from the effeminate, “weak” homosexual stereotype that had pervaded popular culture in preceding decades when pejorative terms like ‘sissy’ and ‘pansy’ were born,” adds co-chair Zorian Clayton. “In a time when it was still illegal to be gay, Tom’s work exuded strength and pride.”

Susanna Luoto, the author of the upcoming Sealed With A Secret: Correspondence of Tom of Finland goes one step further.

To her, while Tom was simply drawing to fulfill his own need and lust, he was providing a service for gay men “far deeper than he could have ever imagined. These explicit and joyful depictions of gay sex have become a manifestation of equality. It’s not so much about art, but human rights,” she argues. “The drawings haven’t changed, the world has.”

And as LGBT communities gain more freedom in some parts of the world, she says Tom’s work – however explicit – must and will remain a part of that collective history. She adds: “It lives on only as long as it is actively supported and protected”.

By Kashmira Ganderindependent_masthead

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